Design Agit
Design Agit is a design studio that I am a part of. The personality of the studio can be described as: young, contemporary, dynamic, creative, and experimental.
I wanted our logo to portray all these qualities.
The logo is a piece of lego. This ties in with the feeling of youth and the free creative minds of the like which are only present in children. In addition it can be perceived as a building block or the foundation of a grander structure. The lego is presented in a dynamic and clean way to look contemporary. It's broken up to represent a broken/open box.
This portrays creativity by showing that the studio thinks outside the box, operates outside the norm, opens "pandoras box" etc. The broken box also looks abstract and has a weirdness in it to look experimental.
Red was a good colour choice not only because it is connected with legos, but also because it is the loudest and most energetic colour.
There are only three round connectors on the top of the lego to represent the three founding members of the studio. They are also arranged in that order to reflect the braille symbol for an apostrophe mark, which is the kind of big reaction the studio hopes to achieve with their audiences.
source: http://chezdom.net/blog/wp-content/uploads/2008/03/braille-fr.gif
