Verus Shampoo
Verus is a shampoo company targeted at younger females. Verus are a eco-friendly company using organic ingredients in their product.
The logo is a depiction of a drop of water and a leaf. The drop of water connects with the shampoo and shower aspect of the company and the leaf represents the green and eco-friendly aspect. Both water and leaf are organic materials which again fits in well with Verus' organic shampoo. The logo is drawn with two thin lines made to look like strands of hair, which is a cute tie-in with the shampoo industry.
The colors white and sky blue depict cleanliness and pureness. This fits in with the eco-friendly image of Verus but also depicts the meaning of it, "Verus" is latin for "truth". The logo is portrayed as clean, smooth and silky through the thin and delicate type and lines. This appeals to the female target market and also represents the shampoos effectiveness.
Mockup packaging bottle.
Mockup applications.
